Service
Newsroom & Influence
Two languages. One voice. Our Arabic and English unit writes for PR and social media, scripts and translates, runs campaigns and partnerships, and manages media relations.
Why it matters
Two languages. One voice.
Coverage that lands in the right publication still does what it always did: it gives a story independent weight. It now also does something new. AI assistants draw on media coverage when they describe a company, so the quality of what is published about you travels further than before.
What we do
How we help
Content for PR and social media
Press releases, features, op-eds, Q&As and social posts, written natively in Arabic and English.
Media relations
Story development, pitching and journalist relationships across local, regional and trade media.
Scripts and translations
Video and event scripts, and translation that reads as if it was written in the target language.
Campaigns and tie-ups
Integrated campaigns and partnerships that give a story more than one way in.
Creator partnerships
Influencer briefs led by the story, not the follower count, with editorial review and risk checks.
Our view
What we believe
We prefer one substantial interview in a publication that truly covers your subject to ten passing mentions. And we treat creator content with the same discipline as front-page coverage: researched, aligned and ready for scrutiny.
Related reading
Questions
Does Pin&Notch write press releases in Arabic?
Yes. Pin&Notch's Newsroom & Influence unit writes press releases, features and social content in both Arabic and English, rather than translating one from the other by default.
What does media relations include at Pin&Notch?
It includes developing the story, preparing press materials, pitching to relevant local, regional and trade media, and managing journalist requests and interviews.
Does Pin&Notch run influencer campaigns?
Yes. Pin&Notch plans creator partnerships with a PR-led brief, chooses creators for credibility within the story, reviews content editorially and plans for risk.
Why does earned media matter for AI search?
AI assistants build answers from information published elsewhere, and media coverage is part of that source material. Credible coverage in relevant publications therefore helps shape how AI tools describe an organisation.