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Insights

Insights

Short, sourced opinion on PR and communications in Qatar and the region. Written by the people doing the work.

Latest articles

30 August 2026AI and search Earned Media Has a New Job How PR is influencing what AI platforms know, and say, about brands.

27 January 2026Events When the World Comes to You: Why Events Have Become PR's Sharpest Tool Qatar's events calendar now creates moments of concentrated global attention. The opportunity is not just to be seen. It is to be understood.

11 December 2025Influence and media Influencer Campaigns Need Editors: Why PR Should Own the Brief Influencer work is now part of a brand's earned narrative. Earned narratives need editorial discipline.

6 November 2025Reputation and crisis Beyond Damage Control: Why Crisis Communications Is Becoming a Measure of Credibility How a company responds to a crisis is no longer just about damage control. It is about credibility.

1 September 2025People and culture Winning Agencies Put People First An agency's reputation is built on its people. Keeping them is the most strategic move an agency can make.

5 August 2025Measurement Beyond Impressions: Why PR Needs a Performance Reset Impressions don't equal impact. If it doesn't move the audience, it doesn't move the needle.

25 June 2025Measurement The End of the Funnel? Why Marketers Must Think in Loops, Not Lines The funnel isn't broken. It's just no longer the whole picture.

14 April 2025AI and search Reshaping Agency Priorities: Qatar's Call for AI Fluency The question isn't whether agencies will use AI. It's whether they'll use it well.

The Monthly Notch

What Qatar talked about this month

Our monthly read of the conversations happening in Qatar, built from social listening data.

See The Monthly Notch

Illustration of the report layout. Not real data.

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