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About

About Pin&Notch

A Qatari voice in communications. We pin what matters, then build reputation one notch at a time.

Doha's skyline lit up at night

Our story

Precision meets progress

Pin&Notch is a public relations and communications agency in Lusail, Qatar. Our name is our method. Pin is pinpointing what matters: the message, the audience, the moment. Notch is the steady progress that builds a reputation, one step at a time.

Our team has worked in Qatar's communications industry for around 20 years. Today we work in Arabic and English for government entities, financial institutions and businesses in Qatar.

Black-and-white view of the Doha Corniche and West Bay towers

What we believe

  • Substance over noise. One credible story beats ten passing mentions.
  • Local insight matters most. Tone, timing and culture decide whether people listen.
  • Measure what changed. Sentiment, trust and action, not just reach.
  • People first. Strong teams make strong work.

People

Leadership

Portrait of Denise Yamine, General Manager of Pin&Notch

Denise Yamine

General Manager

Denise is a communications expert with more than 16 years of experience in the Middle East, specialising in integrated communications, strategic operations and client relations. She has a track record of transforming agency operations and client servicing models, helping organisations move from traditional, siloed structures to integrated approaches that bring together strategy, creative, PR, social media, digital, production and technology. Her work has won awards from the Middle East PR Association (MEPRA), PRWeek Global, CIPR, the Lisbon International Advertising Festival and the Stevie Awards Middle East.

She is a trainer at Al Jazeera Media Institute, an adjunct lecturer at Northwestern University in Qatar and a member of MEPRA's Strategy Board. Fluent in Arabic, English and French, she holds a master's degree in Media and Communication from the Lebanese University in Beirut. Before moving to Qatar in 2012, she worked as a journalist with the Lebanese Arabic dailies Assafir and Albalad, including field investigations and reporting.

At Grey Doha she became Director of Operations, driving operational excellence and keeping teams aligned with business and creative goals. She then launched Pin&Notch, part of the Grey Doha group. As General Manager, she leads the agency's business growth and operations in Qatar, with affiliations in the UAE, KSA and Beirut.

Network

Memberships and partnerships

  • MEPRAMember of the Middle East Public Relations Association
  • PRCA MENAMember since February 2026
  • Image SeptMiddle East and Maghreb partner of the French agency
  • MEPRA MajlisSupporting Partner, Qatar Leadership Majlis 2025 and 2026
  • G2.Part of the group with Grey Doha and Eight Media

The group

Part of G2

Pin&Notch is part of the G2. group, alongside Grey Doha and Eight Media, with access to the wider network of partners that comes with it.

We also have a strategic partnership with Image Sept, the French communications agency, and represent Image Sept in the Middle East and the Maghreb.

Lines of connection across a world map

Questions

About us

Who runs Pin&Notch?

Pin&Notch is led by its General Manager, Denise Yamine, who is also a member of MEPRA's Strategy Board.

What group does Pin&Notch belong to?

Pin&Notch is part of the G2. group, together with Grey Doha and Eight Media.

Is Pin&Notch a member of MEPRA and PRCA?

Yes. Pin&Notch is a member of MEPRA, the Middle East Public Relations Association, and of PRCA MENA, which it joined in February 2026.

Does Pin&Notch have international partners?

Yes. Pin&Notch has a strategic partnership with the French communications agency Image Sept and represents it in the Middle East and the Maghreb.

What does the name Pin&Notch mean?

"Pin" stands for pinpointing what matters most in a story. "Notch" stands for each step of growth in a brand's reputation.

Has Pin&Notch been recognised by the industry?

Pin&Notch was shortlisted at the MEPRA Awards 2025 and is a Supporting Partner of the MEPRA Qatar Leadership Majlis in 2025 and 2026.

Work with a Qatari voice

Whether you have a brief or want to join the team, we would like to hear from you.