Service
Research & Intelligence
Know before you speak. Business and economic research reports, digital listening and communications planning. We find out what audiences already think, then plan what to say.
Why it matters
Know before you speak.
Most communication fails because it answers a question nobody asked. Research turns opinion into evidence. It shows what people say about you, your sector and your competitors, and where the gaps are.
What we do
How we help
Research reports
Business and economic research reports that give leaders and spokespeople a fact base.
Digital listening
Monitoring of social and online conversation to track sentiment, issues and the voices that shape them.
Communications planning
Plans built on the findings: objectives, audiences, messages, channels and measures.
Stakeholder mapping
Who influences the conversation about you, and how.
Our view
What we believe
Research feeds every other service. It shapes the crisis plan, the newsroom calendar, the leader's talking points and the social content. It is also the basis of The Monthly Notch, our monthly read of Qatar's conversations.
Related reading
Questions
What does Pin&Notch's Research & Intelligence service include?
It includes business and economic research reports, digital listening and communications planning. The findings set the objectives, audiences and messages for the rest of a programme.
What is digital listening?
Digital listening is the monitoring of public online and social media conversation about a brand, sector or issue. It shows sentiment, recurring topics and the accounts that drive the conversation.
Why should a PR plan start with research?
Research shows what audiences already believe, so messages can address real gaps instead of assumptions. It also sets a baseline, so results can be measured against it later.
Does Pin&Notch publish its own research?
Yes. The Monthly Notch is a monthly Pin&Notch report on the conversations happening in Qatar, based on social listening data.